Privacy Policy

1. Introduction

AIXPI ("AIXPI", "we", "us" or "our") is a global consumer brand specialising in lighting and lifestyle products — from professional ring lights and selfie lighting to magnifiers, outdoor lighting, fitness and everyday lifestyle essentials.

This Privacy Policy explains how we collect, use, disclose and safeguard personal information when you visit www.aixpi.com (the "Website"), submit an inquiry, or otherwise interact with us. By using the Website you agree to the practices described in this policy.

2. Information We Collect

We collect only the information necessary to serve you and to operate our business. This may include:

• Contact details you provide voluntarily through our inquiry or contact forms — such as your name, email address, phone number, country, the product(s) you are interested in, and the content of your message.
• Communications you exchange with our support team, including product questions, orders and after-sales correspondence.
• Technical and usage data collected automatically when you visit the Website, such as your IP address (and the approximate location derived from it), browser type, device information, pages viewed, referring URLs and on-page interactions. We measure this with our own first-party analytics; we also store a salted hash of your IP address to help distinguish visits, we identify visits by a random anonymous ID, and we do not use third-party tracking cookies.
• Cookie and similar-technology data, as described in our Cookie Policy.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide product, availability and support information.
• Process and fulfil orders and provide after-sales support.
• Operate, maintain, secure and improve the Website and our products and services.
• Send communications you have requested, and — where permitted — marketing information you have consented to receive.
• Comply with legal, regulatory, tax and product-safety obligations.

4. Legal Bases for Processing

Where we process personal data of individuals in the European Economic Area or the United Kingdom, we rely on the following legal bases: (a) your consent, where you have contacted us or subscribed to communications; (b) the performance of a contract or steps taken at your request before entering a contract; (c) our legitimate interests in operating and growing our business, securing our systems and preventing fraud; and (d) compliance with a legal obligation.

5. Information Sharing and Disclosure

We do not sell your personal information. We may share it only in the following limited circumstances:

• With service providers who support our operations (for example logistics partners, payment processors, hosting and email providers) under obligations of confidentiality.
• With affiliates and manufacturing partners where necessary to fulfil an order or respond to an inquiry you have submitted.
• Where required by law, regulation, legal process or a valid governmental request.
• In connection with a corporate transaction such as a merger, acquisition or reorganisation, subject to appropriate safeguards.

6. International Data Transfers

AIXPI operates internationally. Information collected from you may be transferred to, stored and processed in countries other than your own, including China, where our manufacturing and head-office functions are located. Where required, we implement appropriate safeguards (such as standard contractual clauses) to protect personal data transferred across borders.

7. Data Retention

We retain personal information for as long as necessary to fulfil the purposes described in this policy, to maintain an ongoing relationship with you, and to comply with legal, tax, accounting and record-keeping requirements. When information is no longer needed, it is securely deleted or anonymised.

8. Data Security

We apply reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure or destruction, including access controls, encryption in transit, and restricted internal access. No method of transmission over the internet is, however, completely secure, and we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have rights in relation to your personal information, including the right to access, correct, delete, restrict or object to processing, and the right to data portability. You may also withdraw consent to marketing communications at any time by contacting us or using the unsubscribe link in our emails. To exercise any of these rights, contact us at [email protected] and we will respond within the timeframe required by applicable law.

10. Children's Privacy

The Website is intended for a general adult audience. We do not knowingly collect personal information from children under the age of 16. If you believe a child has provided us with personal data, please contact us and we will promptly delete it.

11. Third-Party Links

The Website may contain links to third-party sites, including online marketplaces such as Amazon where our products are sold. We are not responsible for the privacy practices or content of those third parties. We encourage you to review their privacy policies before providing any personal information.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when it was last revised. Material changes will be posted on this page.

13. Contact Us

If you have any questions about this policy, please contact us at [email protected] or write to AIXPI, Bao'an District, Shenzhen, Guangdong, China.